Peter Vardy Newsroom
PV Sponsors the Edinburgh Film Festival
The Peter Vardy automotive retailing group has been named as the Official Vehicle Partner for the globally-acclaimed Edinburgh International Film Festival (EIFF) which gets under way this month (June).
The announcement means that stars and celebrities from Hollywood to Holyrood will be transported around the capital in the height of luxury in a specially-prepared fleet of Peter Vardy-branded cars. The partnership puts Peter Vardy in the company of high-profile corporate and funding partners who are supporting the 68th edition of the EIFF which will run at cinemas and venues across Edinburgh from June 18 to 29. The Festival's artistic director Chris Fujiwara last week announced a bumper programme which will showcase 156 features - 124 of which are new - from 47 countries, including 11 World Premieres, 8 International Premieres, 7 European Premieres and 95 UK Premieres. It will be attended by international stars such as Elijah Wood and Don Johnson, and Peter Vardy will provide a selection of vehicles from its impressive brand listing, including BMW, Jaguar, Land Rover and Vauxhall to take them to the events in style. The cars will be available for use by high profile film industry guests and senior stakeholders such as film talent and film directors and will be driven by the EIFF’s qualified and experienced professional driving team. Peter Vardy will also be represented at the red carpet Opening Gala Night, one of the city's most glamorous nights of the year, as well as at the Closing Night Gala and will be featuring its involvement on social media throughout the festival. The company’s Marketing Director, Dale Smith, said: "The EIFF is one of the most high profile events in global entertainment and it attracts international talent to the city as well as film fans from all over the world. "Peter Vardy is proud to be associated with such an important occasion which stands out in a year of events which are showcasing Scotland at its best."