Dashcam Nation: Why Brits Are Turning to In-Car Cameras
Us Brits really value our privacy. Except, it would seem, when we are in our cars. These days, many of us are driving around with a camera recording our every turn and lane change.
In fact, it is estimated that there are already a whopping 840,000 dashcams installed in UK cars, and the market is growing fast. Some retailers have even seen dashcam sales surge by 104 per cent in the last 12 months.
What does this all add up to? Well, it suggests that we really are a dashcam nation. To find out more about the phenomenon, the team here at Peter Vardy launched a nationwide survey.
What Do We Think of Dashcams?
The big news from our survey is the discovery that most Brits (73%) believe dashcams to be useful. With this generally positive perception, it is almost certain that the dashcam market will only continue to blossom.
When it comes to those of us who actively use dashcams, we found that more than half (51.3%) of Brits have them installed, and a further 22% are considering making a purchase. So, this is almost certainly a trend that will soon be on just about every road.
Why Do We Choose Dashcams?
The most popular reason for opting for a dashcam is personal safety, which is no wonder when you consider how attractive having a reliable record of an accident can be. According to the AA, cam footage can help to ensure that you are properly compensated if something happens and it isn’t your fault.
The top five reasons for getting a dashcam are:
· Personal safety (58.7%)
· Insurance purposes (53.8%)
· Safety of vehicle while unattended (37.8%)
· To capture unexpected events (12%)
· Out of interest (12%)
Gender, Age and City Differences
It seems that men (60.1%) are much like likely to have a dashcam installed than women (44.3%) – and they have practical reasons for wanting dashcams, with males most commonly citing personal safety as their motivation. Women, on the other hand, were more likely to state that they installed their dashcams for insurance purposes.
When it comes to the ages of people using dashcams, there is a definite divide. People in the 25-34 range are most likely have dashcams installed, while those in the 55+ range are least likely to have them. This may, however, change in the future as dashcams become even more commonplace.
The inhabitants of Sheffield (71.4%) are the most likely to use dashcams, closely followed by Glasgow (69.8%) and then London (62.7%). People in Cardiff also tend to embrace dashcams (59.3%), with their primary reason for using them being as a means of monitoring their vehicles when unattended.
At the other end of the scale, the city in which drivers are least likely to use dashcams is Birmingham – 55.9% said that they would never use one. It is followed in its dashcam scepticism by Liverpool (54.5%), Newcastle (42.1%) and Southampton (40.9%).
The Dashcam Revolution is Coming
Spending a few hundred pounds at the most on a dashcam is infinitely preferable to paying thousands for an accident that wasn’t your fault, and with this in mind, it’s easy to see why dashcams are so popular. It is also enlightening to find out the cities in which people are most likely to install them. With prices of dashcams dropping fast, it could be that they will soon be in most cars in your city too.
Interestingly, some of us (12%) like to install dashcams to capture those freak events which happen too quickly for us to reach for our phones and cameras. Do you have a dashcam, and have recorded something a bit weird or wonderful on it? Let us know!
We’re running a competition between Friday 11th May 2018 and Wednesday 30th May 2018 to find the UK’s best dashcam confessions.
To enter, simply tweet @petervardy with an image or footage from your dashcam and include the hashtag #PVDashcamConfessions. If you’re chosen as our winner, you’ll receive £100 of vouchers.
Get filming and send us your tweets today to enter. Good luck!
Terms and Conditions
These terms and conditions apply to the Peter Vardy Creative Parking Competition ("Competition") run by Peter Vardy Holdings Limited, registered at The Wright Business Centre, 1 Lonmay Road, Queenslie, Glasgow, G33 4EL Co. Reg. No: - SC319442 (Scotland) ("Company"), and by entering yourself into the competition, you will be deemed to have read and accepted these terms and agree to be bound by them. If You do not agree with the terms of the Competition you will not be entered.
1. Participants qualifying criteria
1.1 You must be:
1.1.1 Resident in the United Kingdom
1.1.2 Over the age of 18
1.1.3 Provide a valid email address that the individual will be contacted by
1.2 You will not be permitted to participate in the competition if you are an employee of the Company, their families or anyone else who is related or associated with this competition or its operators.
2. Participants Obligations
2.1 Entries can be submitted via Twitter, and entries must include an image or video from a dashcam, as well the hashtag (#PVDashcamConfessions) to be eligible to win
2.2 The competition opens on 11/05/2018 and you must publish your tweet by 11:59pm on the 30/05/2018.
2.3 Any entry which does not comply with these restrictions, in the sole discretion of the Company, will be disqualified from the competition
2.4 You may not submit on another individual’s behalf. Agency and third-party submissions will not be accepted.
2.5 Your entry must not include material that is unlawful, or which may constitute a criminal offence including (without limitation) the Communications Act 2003, Malicious Communications Act 1988 or any other legislation in force during the competition; Any entry which does not comply with these restrictions, in the sole discretion of the Company, will be disqualified from the competition.
3. Competition Prize
3.1 The winner or, where applicable and decided at the Company’s discretion, joint winners of the Competition will be required to submit their full name, age, place of employment and location.
3.2 The prize consists of a £100 Amazon voucher.
3.3 The company reserves the right to substitute the prize (or any portion thereof) with one of comparable or greater value at its sole and absolute discretion. The winners are fully responsible for any and all applicable taxes in respect of the prize (including, where appropriate, import duty). All costs and expenses associated with receipt of the prize and any use not specified in these Terms and Conditions as being provided including, but not limited to, any and all expenses incurred by accepting the prize, are the sole responsibility of the winners.
3.4 By entering into the competition, the winner agrees to participate in publicity following the Competition, should it be required or requested at any time. This may include use of their name and image for online and offline publicity, communications, and in any other media outlets worldwide without any fee being paid.
4. Applicants Entries
4.1 By entering the Competition and submitting your entry, You:
4.1.1 Agrees that on submission of your entry that You hereby absolutely and irrevocably assign to the Company, as legal and beneficial owner with full title guarantee, all IPR existing in the entry by way of a present assignment of future rights, all copyright and other IPR created at any future time (and capable of being assigned by way of a present assignment) in the Content and waive (or has procured the waiver of any moral rights) all moral rights in the Content;
4.1.3 The Company the perpetual and unlimited right to use, license, edit, modify, duplicate and/or create derivative works from your entry throughout the world and in perpetuity, including, but not limited to, the right for the Company to publish, display, broadcast, distribute, reproduce, perform, create derivative works from and otherwise use the entry via the internet or any other interactive media, on television, in print and/or any other media currently existing and hereafter developed and without limitation and without further payment or compensation to You following the delivery of the prize, or your heirs and successors
18.104.22.168 on its own or as part of any audio-visual or other production;
22.214.171.124 to advertise any of the Company’s products;
126.96.36.199 for any other purpose whatsoever at any time specified by the Company.
4.1.4 Any works showcased on the Company’s website or any other website that the Company permits to showcase the Content may be credited to those you should you grant the Company permission to reference You.
5. Company obligations
5.1 The winner will be determined by Peter Vardy Holdings Limited and will be announced by 01/06/2018 (“Completion Date”). The winner will then be contacted via Twitter by the Company to confirm they have won the Competition. The decision of the Company is final, and no correspondence will be entered into after the decision.
5.2 Any Personal Data (defined in accordance with s.1(1) of the Data Protection Act 1998) provided by You will be stored by the Company for no longer than 14 days from the Completion Date of the Competition. Your Personal Data will only be shared with parties who are directly involved in the running of this Competition and will not be passed onto any other third parties without your prior notification.
5.3 The Company reserves the right, at any time, to verify the validity of entries and entrants and to disqualify anyone who submits an entry that is in breach of the rules, or those that do not comply with entry restrictions.
5.4 The Company will take no responsibility for any loss of entries and proof of transmissions will not be accepted as proof of receipt.
6. Limitation of Liability
6.1 Events may occur that render the competition itself or the awarding of the prize impossible due to reasons beyond the control of the company and accordingly the company may at its absolute discretion vary, amend or cancel the competition without notice (in particular if it or the website on which the competition is operated is affected by any denial-of-service attacks, viruses, hacking or any other technologically-harmful material or act) and the entrant agrees that no liability will attach to the company as a result thereof.
6.2 To the extent permitted by law, the company and its agents and representatives hereby expressly exclude any liability whether in contract, tort, criminal law, breach of statutory duty or otherwise for any direct, indirect or consequential loss, damage, injury or disappointment (including without limitation any pure economic loss) suffered or incurred by any entrant, winner or any third party whether foreseeable or not in connection with:
6.2.1 any act or omission of the company in developing, planning and administering the competition;
6.2.2 any entry or attempted entry into the competition.
6.3 The company will not be liable for any inability of any person to enter the competition because of any unavailability of such page, failures in computer systems or networks, other malfunctions, or for any other reason.
6.4 The company will not be liable for any problems or technical malfunction of any telephone network, cable, satellite, Internet Service Provider (ISP) or lines, computer systems, servers, or providers, computer equipment, software, failure of any email or entry to be received on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including any damage to the entrant's or any other person's computer related to or resulting from participation or downloading any materials relating to this competition.
6.5 All conditions, warranties and other terms which might otherwise be implied by statute or common law are expressly excluded from these Terms.
6.6 Nothing in these Terms will exclude or limit the company's liability for death or personal injury caused by its negligence or for fraud or fraudulent misrepresentation.
7.1 If any provision of these terms (or part of any provision) is found by any court or other competent authority to be invalid, unenforceable or illegal, the other provisions will remain in force. If any invalid, unenforceable or illegal provision would be valid, enforceable and legal if some part of it were deleted, the provision will apply with whatever modification is necessary to give effect to the commercial intention of the parties.
7.2 No failure or delay by a party to exercise any right or remedy provided under these terms or by law or any abandonment of any such right or remedy will constitute a waiver of that or any other right or remedy, nor will it preclude or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy will preclude or restrict the further exercise of that or any other right or remedy.
7.3 These terms and any non-contractual obligations arising out of or in connection with them will be governed and construed in accordance with English law. The courts of England and Wales will have exclusive jurisdiction to settle any dispute or matter of difference which may arise out of or in connection with these terms.