When PVL was launched in 2006, our vision was to create the world's best motor retail operation as measured by our colleagues, guests and communities in which we serve.

As part of our 2030 strategy, our renewed vision is to be a provider of mobility solutions for everyone. Not everyone wants to own a car, so we want to be the automotive retailer who offers consumers what they want, whether that is through subscription car programs, leasing or car sharing... We will continue to be the business which gets people from A to B providing true Mobility for Everyone!

Mobility for Everyone
Peter Vardy, CEO