The Peter Vardy Story began in 1923

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ABOUT THE PETER VARDY GROUP

The name 'Vardy' is synonymous with motor retail in the UK. It first emerged with Reg Vardy in 1923, and was developed by his son Sir Peter Vardy who helped the company reach the top ranks of European motor retailers.

Peter Vardy Ltd was launched in 2006 and since then has continued to grow their portfolio of franchises in a bid to provided mobility for everyone. 

“As part of our 2030 strategy, our renewed vision is to be a provider of mobility solutions for everyone”

 The Peter Vardy Group is a family run business with a vision to create the world’s best motor retail operation as measured by our colleagues, guests and communities that we serve. Our aim is to become the Best Place to Work and the Best Place to Buy, with us winning awards for both in recent years.

Our Values

We believe a company's ethos and character is determined by the values, characteristics and principles that they set. For us, our attitudes, our customers, our ideas and how we approach business define us - these embody the characteristics by which we live and breathe.

  • Humility
    We do not envy or boast, we trust and respect.
  • Audacity
    We are willing to take bold risks
  • Unity
    We are united and inclusive
  • Generosity
    We strive to give back to those around us
  • Tenacity
    We never give up

Timeline

It all began in 1923 with two huts and a petrol pump...then in 2006 The Peter Vardy Group launched their first automotive business in Scotland. We now have 13 physical retail dealerships, and we are proud to represent exceptional marques such Porsche, Jaguar, Land Rover, BMW, MINI, ORA and MG. In 2021 we launched CARZ, our own brand used car supermarkets and we now have 6 dealerships throughout Scotland. In 2020 we opened our new state-of-the-art head office, Vardy Central which is home to our Digital Sales Division and our central support functions.

It all began in 1923 with two huts and a petrol pump...then in 2006 The Peter Vardy Group launched their first automotive business in Scotland. We now have 13 physical retail dealerships, and we are proud to represent exceptional marques such Porsche, Jaguar, Land Rover, BMW, MINI, ORA and MG. In 2021 we launched CARZ, our own brand used car supermarkets and we now have 6 dealerships throughout Scotland.

It all began in 1923 with two huts and a petrol pump...then in 2006 The Peter Vardy Group launched their first automotive business in Scotland. We now have 13 physical retail dealerships, and we are proud to represent exceptional marques such Porsche, Jaguar, Land Rover, BMW, MINI, ORA and MG. In 2021 we launched CARZ, our own brand used car supermarkets and we now have 6 dealerships throughout Scotland. In 2020 we opened our new state-of-the-art head office, Vardy Central which is home to our Digital Sales Division and our central support functions.

Also part of the Peter Vardy Group are our digital businesses. CarMoney the online finance broker who work with some of the biggest names in the industry and SilverBullet is the software provider of choice for the automotive industry, who supported many groups during the 2020 lockdown by providing them a platform to be able to switch their operations to online whilst their dealerships were closed.

Also part of the Peter Vardy Group are our digital businesses. CarMoney the online finance broker who work with some of the biggest names in the industry and SilverBullet is the software provider of choice for the automotive industry, who supported many groups during the 2020 lockdown by providing them a platform to be able to switch their operations to online whilst their dealerships were closed.

Our aim is to be the Best Place to Work and the Best Place to Buy, with us winning awards in both areas in recent years. Following the Covid Pandemic it has never been more important to look after our colleagues with our focus being our their Mental, Physical, Financial and Spiritual Wellbeing. Each one of our 1100 colleagues are given a Mental Health MOT and access to fully qualified team of counsellors. This year see’s the launch of Net Better Off for our colleagues, with access to a range of benefits which are chosen by them to meet the needs of their lifestyles.

In 2020 we opened our new state-of-the-art head office, Vardy Central which is home to our Digital Sales Division and our central support functions.

Also part of the Peter Vardy Group are our digital businesses. CarMoney the online finance broker who work with some of the biggest names in the industry and SilverBullet is the software provider of choice for the automotive industry, who supported many groups during the 2020 lockdown by providing them a platform to be able to switch their operations to online whilst their dealerships were closed.

Our aim is to be the Best Place to Work and the Best Place to Buy, with us winning awards in both areas in recent years. Following the Covid Pandemic it has never been more important to look after our colleagues with our focus being our their Mental, Physical, Financial and Spiritual Wellbeing. Each one of our 1100 colleagues are given a Mental Health MOT and access to fully qualified team of counsellors. This year see’s the launch of Net Better Off for our colleagues, with access to a range of benefits which are chosen by them to meet the needs of their lifestyles.

Our aim is to be the Best Place to Work and the Best Place to Buy, with us winning awards in both areas in recent years. Following the Covid Pandemic it has never been more important to look after our colleagues with our focus being our their Mental, Physical, Financial and Spiritual Wellbeing. Each one of our 1100 colleagues are given a Mental Health MOT and access to fully qualified team of counsellors. This year see’s the launch of Net Better Off for our colleagues, with access to a range of benefits which are chosen by them to meet the needs of their lifestyles.

1923

Reg Vardy starts trading under his own name.

1976

Sir Peter takes control of the Reg Vardy dealership.

2006

Peter Vardy officially opens it's door at the newly acquired Vauxhall Perth.

2007

Peter Vardy Ltd. acquires BMW in Edinburgh, our first specialist dealership.

2008

Over £35,000 is raised to help women and children across Cambodia.

2009

Vauxhall Kirkcaldy, Perth and Motherwell named top 3 dealerships in the UK.

2010

Peter Vardy Ltd. see unrivalled success in 3 categories at AM Awards for Excellence.

2011

Peter Vardy Ltd. is voted 15th best company to work for in The Sunday Times Top 100 Companies.

2012

The doors open at Peter Vardy Ltd’s three new prestige dealerships in Aberdeen, including Jaguar, Land Rover and Porsche.

2013

Peter Vardy Vauxhall Motherwell wins AM Dealership of the year with CEO Peter Vardy being awarded the personality of the year

2014

CarStore Glasgow celebrates it's 1st birthday.

2015

Peter Vardy Ltd launches its brand new classic car division – Peter Vardy Heritage, specialising in iconic investments, including classic and performance cars.

2016

CarMoney.co.uk launches. This online finance broker ensures customers get the most competitive finance solution available when buying new car.

2017

Silverbullet launches creating an online B2B ecommerce solution for dealers facilitating transactions for the three main revenue streams - sales, servicing and parts.

2020

We launched our new start up charity GenZ leaders with a vision to support a new generation with the leadership skills and decision-making ability to follow their hearts and create the future.

2021

Peter Vardy expands used car operations with the new brand 'CARZ' and increased digital and physical footprint.

2021

Peter Vardy becomes the Official Principal Partner of the Scottish Rugby Union.

2022

Peter Vardy launches FlexAuto Vehicle Rental for business increasing our ability to provide mobility for everyone.

Giving Back

Our purpose is “We Sell to Give” and 10% of the group’s annual profits go directly to the Peter Vardy Foundation which support children and young people across the UK and worldwide. In 2020 we launched our new start up charity GenZ Leaders, an online leadership programme for all school children in Scotland, which begins trials in schools from August 2021.

Giving Back Image

Meet the Team

Peter Vardy

Chief Executive Officer

Claire Maith

Chief Financial Officer

Alastair Grier

Chief Operations Officer

Sara Copeland

Chief People Officer

Euan Cameron

Marketing Director

Claire Rogan

Digital Director

Paul Clark

IT Director

Jacqueline Rosie

Guest Experience Director

Derek Longmuir

Managing Director - Mobility

Our Partners and Awards