About Us

Launched in 2006, The Peter Vardy Group is a family run automotive business operating across Scotland. Our Retail business has 15 physical dealerships, and we are proud to represent exceptional marques such Porsche, Jaguar, Land Rover, BMW, MINI and Vauxhall.   CARZ is our own brand used car supermarkets, currently located in Glasgow and Dundee with further locations being opened throughout 2021. Peter Vardy Heritage, our classic car dealership, located in Edinburgh showcases some of the most iconic cars in recent history. In 2020 we opened our new state-of-the-art head office, Vardy Central which is home to our Digital Sales Division and our central support functions. 

Also part of the Peter Vardy Group are our digital businesses. CarMoney the online finance broker who work with some of the biggest names in the industry and SilverBullet is the software provider of choice for the automotive industry, who supported many groups during the 2020 lockdown by providing them a platform to be able to switch their operations to online whilst their dealerships were closed.

In April 2021 we launched our Peter Vardy Leasing business, providing industry leading leasing offers across all manufacturers for both personal and business contract hire.

Our aim is to be the Best Place to Work and the Best Place to Buy, with us winning awards in both areas in recent years.  Following the Covid Pandemic it has never been more important to look after our colleagues with our focus being our their Mental, Physical, Financial and Spiritual Wellbeing.  Each one of our 1100 colleagues are given a Mental Health MOT and access to fully qualified team of counsellors. This year see’s the launch of Net Better Off for our colleagues, with access to a range of benefits which are chosen by them to meet the needs of their lifestyles.

Our purpose is “We Sell to Give” and 10% of the group’s annual profits go directly to the Peter Vardy Foundation which support children and young people across the UK and worldwide. In 2020 we launched our new start up charity GenZ Leaders, an online leadership programme for all school children in Scotland, which begins trials in schools from August 2021. 

Our Just Cause is “Every life is worthy, the partner, the guest and those less fortunate” and we work together to ensure we live this daily through our characteristics and workstyles with 97% of our colleagues “Proud to work for Peter Vardy”.